Globalization and culture have a strong effect on the economic sphere in modern conditions. In business, communication is crucial for daily operations. The realization of cultural differences will help in dealing with people with various backgrounds. Therefore, to reach a successful result, it is critical to have intercultural communication skills and understand their implications.
Nowadays, managers face many challenges in international business communication and workplace. A national culture has a strong influence on business and to reach success in the relationship with members of other nations, it is crucial to pay attention to cultural dimensions. It is not enough just to learn cultural differences in communication, but to realize how exactly to communicate with multicultural business partners (Bhawuk 163). There are some views on the implications of intercultural business communication that have differences in aspects emphasized below.
Therefore, it is believed that it would be possible to reach success in intercultural business communication focusing on the Hofstede’s cultural dimensions model. Hofstede analyzed, validated and identified four main national culture dimensions, such as individual/group orientation, masculinity/femininity, power distance and uncertainty avoidance. Later the fifth dimension, namely short-term/ long-term orientation, was added (McSweeney 91). The next model, using which it is possible to provide effective intercultural communication, is Hall’s cultural value orientations. The latter are focused on low-context and high-context communication and time perception, particularly time orientation and time focus (McSweeney 105). In addition, positive intercultural business implications can be reached by means of verbal and non-verbal language consideration. Such intercultural communication implication can lead to cooperation improvement because of the increased level of understanding and acceptance.
One can find a number of examples reflecting the importance and implications of intercultural business communication. In the globalization era, without the latter, it would be impossible to reach successful results in the business sphere. A bright example of intercultural communication understanding can be shown by the UPS shipping company with headquarters in Atlanta. UPS extension to the territory of China demanded managers to think very carefully of how to function in multicultural society (Gao and Prime 145). One of the cultural barriers was language knowledge, and it is a well-known that a business language around the world is English. Therefore, the main demand from the employees of the Chinese company was to have a high level of oral and written English to communicate with the representatives of the American office and clients worldwide. The top management was persuaded that the common language would not only help to provide effective communication in a team, but also with international clients. Therefore, positive implications of such a solution are a high level of understanding and increased productivity. Relations have not only improved inside the team of UPS, but also between the client and the employee (Gao and Prime 161). Moreover, intercultural communication has a strong and positive impact on work productivity, because due to the understanding between the manager and the worker, it is possible to create a more welcoming work environment.
At the same time, the lack of intercultural communication can lead only to negative consequences, including conflicts and low work performance. The main point is that due to misunderstanding in a team or client and employee relations, all sides will not meet the needed requirements and goals. In the end, employees will not understand what is demanded from them or will not have a desire to comply with these demands, while clients will be irritated because their needs are not met. In addition, intercultural communication has a negative implication of high pressure on employees, when they feel that they have to be too focused on other culture. Such attitude often leads to work stress.
Overall, intercultural business communication and its implications are critical in modern conditions and the globalization period. To receive needed results in relations with international partners, it is crucial to realize the importance of cultural dimensions. Therefore, only the consideration of all intercultural communication issues will enable the manager to reach success.
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