Questionnaires are used to collect information for research and survey purposes, often to support marketing activities, to analyze, and/or to even support the results of other research. Using a questionnaire is one of the most feasible and inexpensive ways of collecting data. For a questionnaire to be truly effective, it is worth remembering that it needs to be well designed. In many cases, having a good sample questionnaire to use as a guide can be a great help in formulating effective questionnaires.
Upon examining a sample questionnaire you will see that the usual design involves a sequence of questions accompanied by fixed answer options. The answer options can be comprised of dichotomous format (two answer options only), several options, or rating scale options. All that is required of respondents is to tick the answer they think is most applicable or appropriate.
Whether you use questionnaire templates or a free-flowing design, every questionnaire needs to be specific in its objective. Each question should to be clear and it should mean the same thing to every type of reader. Direct, straight-to-the-point questions are a better option than obscure or ambiguous questions.
Remember that respondents may find it difficult to complete questionnaires that have complex structures and formats.
- It is perfectly acceptable to use long questions provided they have a similar format because this means that participants are not forced to work out how to address different question types and/or are not given an excessive amount of options in respect of relevant sections.
- Remember to only collect data that is relevant to your study. Put another way; do not ask for personal information that is not needed to carry out a particular piece of research. Where participants are offered anonymity, you should make sure you do not include information that may reveal their identity.
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